http://brandedpantry.com Blogging on the CPG industry Wed, 07 Jan 2009 00:21:08 +0000 http://backend.userland.com/rss092 en Wow!   Whoda thunkit? Part of starting up our ShelfSnap adventure was the need for some expanded office space.  The idea was to office both ShelfSnap and my Panther Mountain consulting practise in the same space since my former combo office/conference room, wouldn't do the trick.  So.....we went out and found some very nice ... http://brandedpantry.com/2009/01/07/what-me-worrycont-phone-companies/   Welcome to ShelfSnap.  After months of investigation, experimentation, negotiation and development ShelfSnap has launched! ShelfSnap is a process infrastructure and patented capability for turning digital pictures of in-store conditions, products and promotional material into execution-level information.   ShelfSnap aims directly through  the roof of the CPG retail store which has long been considered a data desert.    Manufacturers and ... http://brandedpantry.com/2008/11/13/shelfsnap-a-store-walk-via-digital-images/ Housing prices off another 9% in September Fuel prices off peak but we still ship $70 billion off shore to fuel the economy Market down and gyrating enough so that no one knows which way is up Credit trust = bone dry Jobless rates climbing Retail businesses choosing to liquidate because they cannot line up credit ... http://brandedpantry.com/2008/11/13/what-me-worry/ In part one of my Shopper Marketing review, we discussed definitions, benefits, progress and some of the hurdles standing in the way of even the most advanced practitioners.   The two central hurdles commonly acknowledged are in-store execution and the measurement and compliance confirmation of that execution. Organizations are not able to calculate the impact ... http://brandedpantry.com/2008/10/31/shopper-marketing-part-deux/ I have written several times about Shopper Marketing as one of the big movements affecting both the increasing complexity of the trading partner interface and the flight of dollars away from traditional brand and banner building media.  The roots of Shopper Marketing began in the 1990's with Procter's "first moment of truth" ... http://brandedpantry.com/2008/10/30/shopper-marketing-part-one/ A Supermarket News quoting an IRI study listed some interesting consumer trends.  Consumers were visiting Supercenters 5.5% more often, Dollar Stores 4% more often, and traditional Supermarkets 2% less often than was the case a year ago.  And this was before the full impact of the current credit crisis was ... http://brandedpantry.com/2008/10/22/consumers-speakdefine-convenience/ Supermarket News reported in an early August post that CPG companies "are still making minimum  investments  in RFID technology to satisfy their retail business partners demands" and are "becoming increasingly skeptical about the benefits this technology offers." Another article recently pegged the cost of implementing the retail outfitting of a pharmacy with RFID at $80,000+.    ... http://brandedpantry.com/2008/09/14/rfid-update/ A Progressive Grocer article on September 1, 2008 gives some additional insight about the collection techniques that Nielsen will use in trying to connect the stimuli that a consumer is exposed to in-store and their reactions.  Pioneering Research for an In-Store Metric is at its core, a movement to move budgets that ... http://brandedpantry.com/2008/09/14/prism-update/ The association recently interviewed Branded Pantry Blogger Mike Spindler about the evolution of the in-store environment.  The interview is repeated here. An Interview with Mike:What needs to happen at Retail and how can manufacturers enable this? There are at least five big trends at retail that are driving the need for change ... http://brandedpantry.com/2008/09/04/an-interview-by-cpg-catnet/ Plan, Do, Measure....That is the mantra of the In Store Implementation Share-group, and has been in one, shape or form the tactical basis of every effective management technique for many years.   Easy to say...hard to do.   Not so much the planning.  We have scores of effective shelf, category, shopper insight, pricing ... http://brandedpantry.com/2008/08/04/measurement-part-of-the-execution-solution/