The Branded Pantry

The swirl of Health and Wellness activity continues to dominate the news in the grocery and food trade-rags, websites, blogs and even some consumer publications. This makes sense given both the real importance of helping the shopper simplify their grocery selection process and the quiet targeting of food manufacturers and retailers that is going on in both government and tort-lawyer back-rooms across the country.

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Great post on the GXS blog site by Melanie Ligons on 12/17/07 (link below).

Essentially she predicts/hopes that “leading companies will step up to the plate in 2008 and address the CPG product data quality issues by taking the first steps toward implementing solid B2B Data Management programs.” (more…)