The Branded Pantry

5. June 2008

BIG Bets on The Fourth Screen!

The Fourth Screen!    Wow!  At the May 28th Chicago,  DisplaySearch conference, DIGITAL SIGNAGE, THE FUTURE IS OUT-OF-HOME, the buzz  was on just how big this vehicle would become and how soon. (more…)

30. April 2008

No Silver Bullet Solutions to OOS

Products on Vacation

Its encouraging to see the ISI (In-Store Implementation) work group start to talk  about in-store implementation and the need for the CPG industry to improve on execution at the store.  (more…)

More on Unhealthy Product Data!

by: John Pryslak, Prime Consulting

 

While current, accurate and complete product information data is the foundation of any Health & Wellness program, any competitive advantage is NOT contained in the data itself, but rather in how the program (Guiding Stars, ONQI etc.) is designed and communicated to the consumer.

 

That said, a lack of current, accurate and complete product information data will be the Achilles heel for a retailer’s Health & Wellness program.  Imagine a program where individual products are rated against a defined and proprietary set of nutritional criteria and assigned a rating based on how good they are for you (not TOO hard to imagine since several such programs are already in place).  The overall nutritional worth of any item is communicated through a shelf tag that essentially tells the consumer if a product is “safe” to eat, or if they should consult their doctor before ingesting.

 

The health and wellness effort represents an altruistic endeavor on the part of a retailer to help consumers purchase the most nutritionally dense foods for their money.  Unfortunately, the reality that underlies this system is flawed since most of the available data used for these systems is not designed for Health & Wellness in general much less any single rating scale.

(more…)

23. March 2008

Bad Product Data - Risks Increase

Filed under: Healthy Eating, Product Item Masterfile — MikeSpindler @ 20:02

3 events this week prompt yet another commentary on the risks of using CPG product information in its current state. (more…)

18. March 2008

Billions for infrastructure, nothing for the data that runs thru it!

Filed under: Pioneering Technology, Product Item Masterfile — MikeSpindler @ 09:45

Ziff Davis Enterprise Researchjust released their survey of IT professionals. Not surprisingly the CIO’s agree on the need to spend feverishly on a number of fronts. Three of the top four business priorities included: providing better service to customers, improving business processes and cutting costs.

The technologies judged to offer the biggest impact included: business intelligence, collaboration and systems/data integration.

Their top technical priorities for implementation? Strategic applications, infrastructure changes and build-out to keep up with business growth and way down at the number 5 of 10 listings was improve the quality of information. (more…)

24. February 2008

More on Health & Wellness

Filed under: Healthy Eating, Product Item Masterfile, Merchandising — MikeSpindler @ 23:10

Kid’s health, a major concernThe swirl of Health and Wellness activity continues to dominate the news in the grocery and food trade-rags, websites, blogs and even some consumer publications. This makes sense given both the real importance of helping the shopper simplify their grocery selection process and the quiet targeting of food manufacturers and retailers that is going on in both government and tort-lawyer back-rooms across the country.

(more…)

3. January 2008

It’s The Data, Stupid!

Filed under: Pioneering Technology, Healthy Eating, Product Item Masterfile — MikeSpindler @ 20:45

Great post on the GXS blog site by Melanie Ligons on 12/17/07 (link below).

Essentially she predicts/hopes that “leading companies will step up to the plate in 2008 and address the CPG product data quality issues by taking the first steps toward implementing solid B2B Data Management programs.” (more…)

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