We have been saying for quite a while that Tesco should move their fledgling small format efforts in the U.S. into online. We once posited that the small format effort was built as a basis for their entry into the U.S. via online. Not sure we were right about that, but it appears we were on the money that they would eventually get there!
Archive for May, 2012
Most grocers are in their 2nd or starting their third generation online/mobile/social offering for their consumers. Most are also being admonished, repeatedly at this year’s FMI, to be move more aggressively into the multichannel world. Most grocers reportedly reacted with some hesitation as they try to sort out what things are bleeding edge and therefore unnecessary and what might get them “ahead” of their competition. Unfortunately there is a great deal of advice, most of it expensive and much of it touting yesterday’s news.
Bill Bishop did the first useful benchmarking of how consumers view their grocer’s digital offerings in his report Connecting with Modern Grocery Shoppers (http://www.brickmeetsclick.com/special-offer–connecting-with-modern-grocery-shoppers ). A fascinating read well worth the investment to get inside the issues, but the nub of it is that the consumer sees a pretty big gap between their view of their physical store and their view of the online offerings from that store. In other words there is a lot of room for improvement and no one has this even close to right today!