Comments on: “I pay for 100% compliance.” http://brandedpantry.com/2010/08/30/%e2%80%9ci-pay-for-100-compliance%e2%80%9d/ Blogging on the CPG industry Sat, 19 May 2012 20:57:06 +0000 http://wordpress.org/?v=2.2.1 By: Duncan Greenshields http://brandedpantry.com/2010/08/30/%e2%80%9ci-pay-for-100-compliance%e2%80%9d/#comment-8023 Duncan Greenshields Mon, 30 Aug 2010 16:21:05 +0000 http://brandedpantry.com/2010/08/30/%e2%80%9ci-pay-for-100-compliance%e2%80%9d/#comment-8023 Mike; The "senior customer officer" is a prime example of the McNamara Fallacy as it pertains to CPG. His statement echoes step #2 "The second step is to disregard that which can’t be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading". For more detail see http://forethoughtsonretail.blogspot.com/2010/07/mcnamara-fallacy.html Mike;
The “senior customer officer” is a prime example of the McNamara Fallacy as it pertains to CPG. His statement echoes step #2 “The second step is to disregard that which can’t be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading”.

For more detail see http://forethoughtsonretail.blogspot.com/2010/07/mcnamara-fallacy.html

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