http://brandedpantry.com/2010/03/07/chaos-on-the-shelf/ Blogging on the CPG industry Sat, 19 May 2012 20:50:12 +0000 http://wordpress.org/?v=2.2.1 http://brandedpantry.com/2010/03/07/chaos-on-the-shelf/#comment-7568 ed hardy jeans Fri, 16 Apr 2010 07:07:49 +0000 http://brandedpantry.com/2010/03/07/chaos-on-the-shelf/#comment-7568 NOT ONE ITEM on the shelf is in compliance with the plan! WOW! One has to wonder why companies spend literally billions of dollars planning shelves, displays, shopper marketing programs and sending out new products if they are either not bothering to check the results, or if the methods they are using to check those results are as ineffective as has been found in this article. NOT ONE ITEM on the shelf is in compliance with the plan! WOW! One has to wonder why companies spend literally billions of dollars planning shelves, displays, shopper marketing programs and sending out new products if they are either not bothering to check the results, or if the methods they are using to check those results are as ineffective as has been found in this article.

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