I have spent a good bit of space over the last two years writing about what I believe to be a fact, and that is that there are no silver bullet applications available to solve the front-to-back inefficiencies in the CPG and Retail compliance arena. It doesn’t matter if we are talking about best of class “point” solutions or about the end to end solution suites. They all promise to conquer compliance issues through some sort of exotic modeling based on POS movement combined with deliveries, or labor based self management task systems.
We have proven over this last year that the most amazing point and end-to-end solutions do generate great results in many areas in the supply chain. They do not however result in better in-store compliance and we have proven that by looking at the significant deviations from plan in new product introductions, displays and POG resets across the largest retailers in the land. Check any of our prior newsletters at where we document many of these studies. http://www.shelfsnap.com/news-events.php.
ShelfSnap was developed to fill the last remaining gap in the in-store intelligence continuum. We are NOT a silver bullet. We are a link…a link that was largely missing prior to now. Others have begun to see us in the same light.
ARCweb’s Logistics Viewpoints is a thought provoking authority on all things supply chain. Their premier analyst, Steve Banker, recently reached out to ShelfSnap and very quickly understood our key role in the demand chain. Inference based estimates about store conditions have been in place for years and have changed nothing of consequence in the condition of products on-shelf, or on display.
According to Steve,
“I see the ShelfSnap solution as providing a practical way for manufacturers and retailers to use planogram data for shelf-level collaboration, or for retailers themselves to have more effective task management at the store. I also see it as improving the alerts generated by existing DSR solutions.”
ShelfSnap couldn’t agree more. Please read the entire article at:
http://logisticsviewpoints.com/2009/12/17/filling-a-void-in-shelf-level-collaboration/. Or give us a once over at ShelfSnap.com.