Recently, I called a quiet industry titan, Bob Cohen, and asked if he could spare a bit of time to have lunch and review ShelfSnap. Bob is the inventor of Spaceman, one of the first space management applications which forever changed the way products are set on the grocer’s shelf. For those who do not know Bob he is smart, committed, innovative, reflective, and oh, did I mention smart? He is still toiling in technology mostly because he loves a challenge. His first love is the merchandising art and it took him seconds to understand and appreciate ShelfSnap.
Bob discussed a store specific planning program he wrote that utilizes all available data, in a unique rules-based environment to pinpoint assortment, facings and space to yield whatever financial targets the client wished to achieve. At the crux of this system exists data-based refinement capabilities including a compliance feedback loop that ShelfSnap would make economically feasible.