Comments on: P.R.I.S.M. Death …In-Store Media Slowdown or??? http://brandedpantry.com/2009/03/13/prism-death-in-store-media-slowdown-or/ Blogging on the CPG industry Sat, 31 Jul 2010 05:57:39 +0000 http://wordpress.org/?v=2.2.1 By: Duncan Greenshields http://brandedpantry.com/2009/03/13/prism-death-in-store-media-slowdown-or/#comment-604 Duncan Greenshields Mon, 23 Mar 2009 23:22:10 +0000 http://brandedpantry.com/2009/03/13/prism-death-in-store-media-slowdown-or/#comment-604 Hi Mike; I'll respond to your email directly, but regarding PRISM, and ACN's decision to suspend it given the economic times ... interesting isn't it that Art Sr launched the Retail Index in 1933. Diffr'nt folks ... diffr'nt strokes Duncan Hi Mike;
I’ll respond to your email directly, but regarding PRISM, and ACN’s decision to suspend it given the economic times … interesting isn’t it that Art Sr launched the Retail Index in 1933.

Diffr’nt folks … diffr’nt strokes

Duncan

]]> By: Vijay Singh http://brandedpantry.com/2009/03/13/prism-death-in-store-media-slowdown-or/#comment-532 Vijay Singh Sat, 14 Mar 2009 02:12:01 +0000 http://brandedpantry.com/2009/03/13/prism-death-in-store-media-slowdown-or/#comment-532 Hi Mike, enjoyed the post and would like to beleive that "In-Store Media is VERY effective" is a greater possibility. I was wondering if you have more detail of the tools which was used and its methodology. We have a tool called MarketPulse - a last mile analytics tool which measures the impact of consumer touchpoints to actual purchase and everytime we have used it, the findings have reestablished the fact that "marketing at retail" really works. You can check out the tool details and a demo at www.pulsesuite.com if you wish. Will love to know more about PRISM, if you have more detailed info. Cheers. Hi Mike, enjoyed the post and would like to beleive that “In-Store Media is VERY effective” is a greater possibility. I was wondering if you have more detail of the tools which was used and its methodology.
We have a tool called MarketPulse - a last mile analytics tool which measures the impact of consumer touchpoints to actual purchase and everytime we have used it, the findings have reestablished the fact that “marketing at retail” really works. You can check out the tool details and a demo at www.pulsesuite.com if you wish.
Will love to know more about PRISM, if you have more detailed info.
Cheers.

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