We have been looking at the same in-store conditions statistics about the success of new product introductions, the correct placement of POP materials, display compliance, planogram execution, distribution voids and the like for decades. The industry has attacked supply chain, manufacturing, assortment planning, pricing and CRM with some success. However, those issues have had little impact with the inefficiencies at the shelf in the Fast Moving Consumer Goods Industry. (more…)
Last year a study sponsored by Procter & Gamble titled A Comprehensive Guide to Retail Out-of-Stock Reduction in The Fast Moving Consumer Goods Industry gave a number of prescriptions for solving out-of-stocks and other problems related to in-store conditions. The most insightful and important prescription was the call for a core requirement of “The development of an effective in-store conditions measurement system. One that is accessible, timely, inexpensive, reproducible and generally undistorted”. (more…)
. . . is the definition of insanity.” The quote, attributed to Albert Einstein, might well describe the situation, at least from a results standpoint, faced by the CPG & retail businesses. For years we have been quoting the same statistics about in store merchandising conditions. At the store shelf P&G’s “first moment of truth” consumers are faced with:
· 8% out-of-stock rates. (more…)
Wow! Whoda thunkit?
Part of starting up our ShelfSnap adventure was the need for some expanded office space. The idea was to office both ShelfSnap and my Panther Mountain consulting practise in the same space since my former combo office/conference room, wouldn’t do the trick. (more…)
