Supermarket News reported in an early August post that CPG companies “are still making minimum investments in RFID technology to satisfy their retail business partners demands” and are “becoming increasingly skeptical about the benefits this technology offers.” (more…)
A Progressive Grocer article on September 1, 2008 gives some additional insight about the collection techniques that Nielsen will use in trying to connect the stimuli that a consumer is exposed to in-store and their reactions. (more…)
The association recently interviewed Branded Pantry Blogger Mike Spindler about the evolution of the in-store environment. The interview is repeated here. (more…)
Powered by WordPress