Old Media…publish or perish.
A study released from ScarboroughResearch put a positive spin on the declining fortunes of newspapers as an effective communication vehicle. Their point was that “Sunday Newspapers (are) Still Best Source For Coupons” according to the article in Editor & Publisher. 53% of households get their coupons from the Sunday Paper vs.: 35% from direct mail, 33% at the store, 17% from weekday papers, 22% from loyalty programs, 15% from magazines and only 11% from online. 27% of households clip or gather coupons once a week or more. (more…)