Comments on: Amazon, new dog - old tricks http://brandedpantry.com/2007/11/28/amazon-new-dog-old-tricks/ Blogging on the CPG industry Sun, 05 Sep 2010 16:03:02 +0000 http://wordpress.org/?v=2.2.1 By: Jamie Tenser http://brandedpantry.com/2007/11/28/amazon-new-dog-old-tricks/#comment-3 Jamie Tenser Mon, 03 Dec 2007 20:03:23 +0000 http://brandedpantry.com/2007/11/28/amazon-new-dog-old-tricks/#comment-3 As our "BP" blogger evidently appreciates, online grocery ordering and home delivery is a service-centered business. Product quality, competitive price, reliable delivery and convenient home pantry management tools are all elements of the service bundle. All must be present for the formula to work. Amazon seems to understand these principles. It's no coincidence that 8 years ago greater Seattle had shown a loyal following for the Home Grocer service and then for Webvan after that. No doubt, some Amazon employees were customers then and they remember what worked - and what didn't. As our “BP” blogger evidently appreciates, online grocery ordering and home delivery is a service-centered business. Product quality, competitive price, reliable delivery and convenient home pantry management tools are all elements of the service bundle. All must be present for the formula to work.

Amazon seems to understand these principles. It’s no coincidence that 8 years ago greater Seattle had shown a loyal following for the Home Grocer service and then for Webvan after that. No doubt, some Amazon employees were customers then and they remember what worked - and what didn’t.

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